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Fanduel customer acquisition
Client
Optic
Type of Client
Lorem Ipsum
Category
Research, Naming, Identity, Product
eGEN introduced FanDuel to the Optic audience by orchestrating a multi platform partnership with the aim of driving first time deposits with Fanduel, utilising Optic’s top talent and brand power.
By targeting OpTic’s Greenwall (dedicated fanbase), we created a number of activations which drove customer acquisition and brand amplification through:
• Bespoke jersey acquisition driver
• Social announce and drive engagement
• Editorial content, integration of live events, podcasts and liv streams
• Branded IP Customisation and promotion integration
CAMPAIGN STRATEGY
This strategy leverages organic talent buy in and converts the Greenwall’s brand into first time deposits for Fanduel.
