OpTic Gaming x FanDuel
eGEN connected FanDuel with the OpTic audience by orchestrating a multi-platform partnership with the aim of driving first time deposits with FanDuel, utilising OpTic’s top talent and brand power.
Client
OpTic Gaming x FanDuel
Year
2024
Industry
Esports/Wagering
Services
Bespoke Jersey Acquisition Driver
Social Announce and Drive Engagement
Editorial Content, Integration of Live Events, Podcasts and Live Streams
Branded IP Customisation
Promotion integration
Authentically fusing gaming with wagering via content and acquisition
Authentically fusing gaming with wagering via content and acquisition
OpTic Gaming x FanDuel
eGEN connected FanDuel with the OpTic audience by orchestrating a multi-platform partnership with the aim of driving first time deposits with FanDuel, utilising OpTic’s top talent and brand power.
Services
Bespoke Jersey Acquisition Driver
Social Announce and Drive Engagement
Editorial Content, Integration of Live Events, Podcasts and Live Streams
Branded IP Customisation
Promotion integration
Year
2024
Client
OpTic Gaming x FanDuel
Industry
Esports/Wagering
Since launching e.l.f. up! less than a year ago, eGen has:
Diversified e.l.f revenue
Created a new non-makeup revenue stream from digital goods and avatar wearables for the first time in e.l.f.’s history.
Grown new loyalty program members
Drove tens of thousands of sign-ups to their loyalty programme from Roblox users, turning players into ‘real world’ members.
Exploded reach to brand new fans
Drove awareness and cemented e.l.f. brand love with a new demographic of highly engaged Gen Z gamers, on and off Roblox.
By targeting OpTic’s Greenwall, eGEN created:
Bespoke Jersey Acquisition Driver
Encouraging OpTic fans to open FanDuel accounts with a custom jersey reward
Authentic Engagement
Included FanDuel messaging organically into OpTic’s programming and content
Branded IP Creation
Helped create fan-favourite content for OpTic community tied to FanDuel messaging
highlights
250M+
IMPRESSIONS
Organic and targeted content
24M+
Views
Supercharged views of activation content
1.1M+
ENGAGEMENT
Community engagement from comments and shares