Mastercard Case Study
We partnered with Falcon, the biggest esports and gaming organisation in Saudi, to launch a major IRL event in conjunction with the launch of their Decentraland event.
Client
Mastercard & anb
Year
2024
Industry
Financial Services
Services
Digital Launch Strategy
GTM Asset Creation
Event Management
Livestream Production
Post-produced Content
Think global,
act local –powering Mastercard & ANBs localised gaming and esports strategy
Think global act local powering Mastercard & ANBs localised gaming strategy
esports
Mastercard Case Study
Falcon biggest esports and gaming organisation in saudi, where we launched a major IRL event in conjunction with the launch of their Decentraland event Capital services
Services
Digital Launch Strategy
GTM Asset Creation
Event Management
Livestream Production
Post-produced Content
Year
2024
Client
Mastercard & anb
Industry
Financial Services
Since launching e.l.f. up! less than a year ago, eGen has:
Diversified e.l.f revenue
Created a new non-makeup revenue stream from digital goods and avatar wearables for the first time in e.l.f.’s history.
Grown new loyalty program members
Drove tens of thousands of sign-ups to their loyalty programme from Roblox users, turning players into ‘real world’ members.
Exploded reach to brand new fans
Drove awareness and cemented e.l.f. brand love with a new demographic of highly engaged Gen Z gamers, on and off Roblox.
eGEN trailblazed the delivery of:
Strategic and Creative Launch Strategy
Optimised to hit emerging customers and gaming fans
Streaming and Captured Content
To celebrate with consumers that weren’t able to attend
Post-launch Content Strategy
Both digital and IRL content creation to support post launch
highlights
1000
PERSON EVENT
A 1000 person event to launch Decentraland
250k
LIVESTREAM Views
Via key Falcons Twitch channels
1M+
VIEWS
Celebratory legacy content on YouTube, localised social channels and corporate comms