The Dream of An Idol
The Dream of An Idol
‘I thought about my wife, my son. I thought about the other two contestants. I thought about my dream of being a musician, a song writer, and artist. Finally, ProVerb exhaled, “The Top 2 Finalists are: Lloyd Cele and Elvis Blue!”’
Little did Lloyd Cele know back then that those few words would trade a life and mindset of lack, for a life of focused and effective purpose. After being runner-up on South African Idols in 2010, Lloyd has become one of the country’s most popular artists. He has won numerous awards, including being nominated at the South African Music Awards (SAMAs) for song of the year and scooping up the award for best pop album for his collaboration with Loyiso Bala. But success didn’t come easy…
Lloyd Cele: The Dream of An Idol tells of a harsh yet soulful journey from a destitute and fatherless upbringing in the poverty-stricken township of KwaMashu, to the highly acclaimed stages of Sun City in the Idols competition. His story is that of a ‘dark horse’, of literally coming from out of nowhere with nothing and risking everything for a dream. And the dream? To use his life as a blueprint for building others’ drams and moving a new wave across borders, cultures, classes and races to start and never stop dreaming and achieving.
‘I hope you see that I am really just an ordinary person who made a decision to believe in some extraordinary things. And my ultimate desire is to inspire that same belief in you.’ – Lloyd Cele
Lloyd Cele made a decision to trade a life and mindset of lack, for a life of focused and effective purpose. This is his story. A harsh yet soulful journey from a destitute and fatherless upbringing in the poverty stricken township of KwaMashu, South Africa, to the highly acclaimed stages of Sun City with South Africa’s leading performers in the South African Idols competition. His is a ‘dark horse’ story of literally coming from out of nowhere with nothing and risking everything for a dream.
And the dream? To use his life as a blueprint for building others’ dreams. To responsibly infect the next generation with the contagious viruses of motivation, education and activation so they can capture a vision for themselves to step out and not only do what he has done, but to also reach out beyond and do even more. It’s not about one dream. It’s about moving a new wave of youth, teens and adults across borders, cultures, classes and races to start and never stop dreaming and achieving. This is what builds a legacy that is never ending.
This is: The Dream of an Idol.
Before 2010, Lloyd Cele would never have imagined himself to be one of the South Africa’s most popular artists. Nowadays though, Lloyd finds himself traveling the country performing at top live events, being nominated for top accolades, involving himself with notable charities, recording songs with top producers, shooting videos and collaborating with leading SA artists. Long before Idols, Lloyd was always passionate about music. He was the worship director at his church and also a youth leader at Eagles Community Fellowship, which equips young people to be effective in their communities. He is a self-taught musician and has learned to play the guitar, keyboard, and saxophone. Lloyd’s musical background has been a huge advantage for him putting together his albums. Lloyd has written and composed around 90% of the songs on the albums, titled ‘One and 2nd album, ‘No Limits’. Lloyd’s sound is about embracing South Africa’s diverse culture, racial groups,and musical influences and fusing them together in one album. The formula seems to have worked on his 1st album belting out hit after hit. After Idols came ‘Thanks To You’, this was followed by the much loved ‘Make It Easy’,nominated at Sama 2012 for song of the year and led to the dance inspired hit ‘My Air’, one of summer 2011 biggest local hit. The next big hit was the Zulu ballad ‘Thando’ featuring Loyiso Bala, which was nominated for a 2012 Sama in best collaboration. The album scooped up the award for best pop album of 2012. Songs to look out for on Lloyd’s 2nd album, NO LIMITS are ‘Hero’, which carries a strong message. Other more light hearted tracks and love songs are ‘Feel The Love’ ‘Cinderella’ ‘Ngiyakhukumbula;, ‘Bambo Lwami’ and ‘She’s On Fire’. 2012 saw Lloyd receive another nod in the form of a Channel O awards nomination and in 2013 a Metro award nomination. “We are working hard to make a career in the music business and so far it’s been a blessing at every turn, meeting amazing people and such supportive fans” In addition to performing and recording Lloyd is currently lending his well liked and recognizable name and face to organizations such as Reach For A Dream and Domestos Toilet campaign. The Domestos campaign builds clean and new toilets in schools that have serious sanitation problems. L’loyd encourages all people to reach for their dreams and never give up. All things are truly possible!
Lloyd is an ardent music lover who will continue to win over audiences. He’s also a really great guy as I’m sure you’ll discover in the pages that follow. – Randall Abrahams (South African Radio and Television Personality)
This young man is destined for great things, he doesn’t just expect awards and accolades along the way and after reading his life story he will forever be entrenched in your hearts. – Kurt Darren (Award Winning Singer and Song Writer)
Lloyd is one of the hardest working Idols finalists I have come across. It’s refreshing to see someone taking advantage of what the platform afforded him. – Lira (Award Winning Artist)